NEED HELP WRITING YOUR MATERIALS?

Writing Services Include:
• Benefit and feature statements instruction
• Sell sheet, data sheets and video guidance

$75 per hour, with a one hour minimum
Let’s talk first to make sure we are a good fit for each other. Email me to set up a time to talk. Linda@InventingCoach.com, 952.405.6910  (USA, Central Time).

What Is A Benefit Statement?

A benefit statement is a one sentence description that tells how a person will benefit from your product. It answers, “What is this product going to do for me?”

Why Do I Need A Benefit Statement?

The benefit statement is a tool to start conversations about your product and intrigues someone to find out more.

What Else Might I Need To Write Regarding My Product?

In addition to benefit statements, you will also write feature statements that describe the product itself and its physical makeup. The text on your sell sheet generally contains both benefit and feature statements. Additionally, some products require a data page and/or instructions for use (these are usually a lot more detailed and text heavy) and perhaps product packaging literature if you manufacture it yourself. Depending upon your situation, you might also consider business and marketing literature, such as a website, video script, promotional materials, press releases, blogs, etc.

What Can You Write For Me?

It’s important for you to learn how to tell others about your product so I’ll teach you the basics of writing benefit statements and sell sheet copy, then you’ll do the initial draft yourself. After you send the draft to me, we’ll work together to polish it. If you need me to write something else, let me know what you have in mind and we’ll see if I’m the best one to help you.

Fees

The fees for my services are $75 per hour, with a one-hour minimum. Your time can be split between phone, email or Skype coaching and the one hour does not have to be consecutive.

A word to the wise – Most people who are not familiar with the process of bringing a product to market typically require 2.5 – 4.5 hours of time initially. I recommend reading One Simple Idea, by Stephen Key, to familiarize yourself with the licensing process.

How To Schedule

Before we even begin working together, let’s talk to make sure we are a good fit for each other. The most efficient way to reach me to set up a time to talk is via email at Linda@InventingCoach.com. I am also available at 952.405.6910  (USA, Central Time).